Six crafts. One whole.

Vyskladané is a digital studio from Slovakia. Websites, apps, copy, SEO, ads and AI are all made in one place, by one person, Rasťo Tinák. That's why they fit together from the first draft and nothing gets lost between suppliers.

Let's put it together See the work

Click a craft and I'll tell you more.

Work that's live

Projects that are already live, and what they changed for the companies behind them. Where I can't name the client, you'll find the industry.

Website and content for a show funded by its community

The show's website, posts and a newsletter for the community, plus YouTube SEO for episode titles and descriptions. Viewers find an episode months after it aired, not just in the week it came out.

web · copy · SEO

trochuinak.com

Copywriter on the team since 2024

Communications for industry and ESG. Blog posts, social posts, campaigns and graphics for the agency and for its clients, across industries.

copy · SEO · graphics

greentalk.sk

A website the party runs on its own

A Next.js website with a content management system. News, team profiles and a form where volunteers sign up. Plus the SEO groundwork, downtime monitoring and analytics that wait for consent.

web · app · SEO

ludskostaprosperita.sk

An app that spots greenwashing in copy

I built it for GreenTalk. It looks for green claims without evidence in marketing copy and says what each one is missing.

app · AI

It runs behind a login, so I'll show it to you live.

Marketing and PR as an external supplier

Since 2022. Copy, communications and campaign materials, so they don't have to build a department of their own.

copy · PR · marketing

fulfillment.sk

Click a name and I'll show you the project.

Homepage of the talk show ADELA trochu inak

Homepage of the party Ľudskosť a prosperita

Illustration. This is how Donela reads ad copy.

More live projects

ESG KLUB

A membership platform that sells its own memberships. Sign-ups, tiers, payments and content for members.

web · app · copy · SEO · ads

CRM for ESG KLUB

Company outreach connected to Gmail. Drafts, reminders and replies in one place.

It runs behind a login, so I'll show it to you live.

app · AI

Acctima

A brand from logo to website for an accountant in Topoľčany. Instead of a price list, a configurator that puts the inquiry together.

brand · web · copy · SEO

Krotitelia greenwashingu

Greenwashing Tamers, a service by the GreenTalk agency. A website with a content management system. They manage the content themselves and analytics start only after the visitor agrees.

web · app · SEO

BRYSYRT

Brand, website and an app where a sheep cheese dairy from Tisovec keeps track of its stock. Instead of spreadsheets sent by email.

brand · web · app

And more clients

Gastro DiskontSocial media from scratch and the launch of a premium line
Human CapitalOutsourced marketing support
Geothermal energyAn expert blog that pulls in organic traffic
Finance and investmentFinance made clear, without losing accuracy
Architecture studioBrand, social and website, as restrained as their buildings
Advice for new mothersA web app built on evidence
Local governmentAI training for mayors, without the hype
TelemarketingAI that listens to sales calls

Each piece stands on its own,
together they make sense

Web

I design and build websites that load before the visitor has time to think about leaving.

First I understand what you sell. Then I build.

Most recently

Ľudskosť a prosperita
ADELA trochu inak
Acctima

Apps

When a website isn't enough. Web apps, portals and custom tools that do real work, not just look the part.

Sometimes you don't need a page, you need a tool. I'll build it.

Most recently

Donela
CRM for ESG KLUB
BRYSYRT

Copy

Copy without marketing clichés. Every sentence has a job to do.

This website is the sample. You've read this far.

Ongoing

GreenTalk
FHB Group
ADELA trochu inak

SEO

So you get found on Google and in AI answers (GEO and AEO). I audit, fix and measure, in that order.

Quick SEO is an oxymoron. The honest kind works, these days in AI answers too.

Most recently

ADELA trochu inak
GreenTalk
Acctima

Social and ads

Social media from strategy to post, plus Meta campaigns that don't burn the budget blindly.

I can launch a brand from its very first post. Even one that has never been on social media.

Most recently

Gastro Diskont
ESG KLUB

AI

Automations and tailored training. I deploy only what really helps, train the team and hand it over.

I'll sell you AI only when it pays off. Otherwise I'll talk you out of it.

Most recently

Donela
call scoring
training for local government

Not sure you need it at all? Seven questions, each with a number and a source.

When it pays off and when it doesn't

Piece
by piece

listen

Business first, pixels second

I don't start with design or technology. I start with what you sell, to whom, and why it should work online.

The first call is free and comes without a PowerPoint presentation.

plan

A plan with the price upfront

You get a clear scope, milestones and a price before anything starts. No “we'll see, I'll bill you later.”

Surprises are for birthdays, not invoices.

build

We build with previews along the way

Website, copy, ads and AI are made together, not one after another. Every week you see how far the project has come.

I want feedback early, while changes are still painless.

refine

Launch is not the end

I measure what works and keep improving it. The website should be working for you, and I keep tuning it until it does.

The last piece only clicks into place once it's live.

Rastislav Tinák at his laptop in a Bratislava coworking space — The last piece is me.

Rasťo, the person
behind the puzzle

I started in a newsroom. I wrote for Hospodárske noviny and Podnikajte.sk and studied mass media communication at UCM in Trnava. Journalism taught me one thing that is out of fashion in marketing. Check a claim before you write it down.

Then came digital. First copy, then SEO, later websites and web apps. Today I add ads and AI to the mix, but only where they really pay off. I build on Next.js and Supabase, track rankings in Collabim and Search Console, and run automations on n8n and Claude.

Since 2024 I've been a copywriter at the PR agency GreenTalk®, where we do communications for industry and ESG. Alongside that I deliver websites, content and automations to my own clients under the brand Vyskladané, which is Slovak for “put together.”

I have no salespeople and no project managers. When you write to me, I'm the one who answers. When I don't know something, I say so. When I do, I prove it.